Small Business Saturday is a day to support the little guys and has become an increasingly popular event since its start in 2010. Here’s a look at the history of Small Business Saturday and how you can get involved.
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1.The History of Small Business Saturday
1.The History of Small Business Saturday
American Express founded Small Business Saturday in 2010 as a day to celebrate and support the local small businesses that are so vital to our communities.
The day was created in response to small business owners’ most pressing needs: more customers and foot traffic. The first Small Business Saturday took place on November 27, 2010. And shoppers responded! An estimated 103 million people shopped at small businesses on the first Small Business Saturday.
In 2013, Congress officially recognized Small Business Saturday with bipartisan support. Senators Olympia Snowe and Mary Landrieu introduced a resolution supporting the day, and President Barack Obama signed an official proclamation declaring November 30, 2013, as Small Business Saturday in the United States.
The Purpose of Small Business Saturday
Small Business Saturday is a day to support the small businesses that make up our communities. It was started by American Express in 2010 as a way to encourage people to shop at small businesses on the Saturday after Thanksgiving.
The day has become a national movement, with big names like Google, Twitter, and Facebook getting involved. In 2018, an estimated 108 million people shopped at small businesses on Small Business Saturday.
Why is supporting small businesses important? For every $100 spent at a small business, $68 stays in the local community. When you shop at a big box store, only $43 of every $100 spent stays in the community. So shopping small not only supports local businesses, it also supports your local economy!
How can you get involved? The best way to support Small Business Saturday is to shop at small businesses in your community! You can also help spread the word by using the hashtag #ShopSmall on social media.
The Benefits of Small Business Saturday
Small Business Saturday is an American shopping holiday held on the Saturday after Thanksgiving during one of the busiest shopping periods of the year. It was created by American Express in 2010 in an effort to encourage consumers to shop at small, local businesses.
Since its inception, Small Business Saturday has become a national movement, with shoppers across the country taking part in the holiday. In addition to supporting small businesses, shoppers also enjoy the benefits of smaller crowds, more personalized service, and unique merchandise that you often can’t find at big box stores.
So why not take part in Small Business Saturday this year? By shopping small, you can make a big impact on your local community.
How to Get Involved in Small Business Saturday
Small Business Saturday is a day to support the small businesses that make up our communities. Small businesses are the backbone of the American economy, and supporting them is critical to ensuring their continued success.
Small Business Saturday was started in 2010 by American Express, and has since become an annual event on the Saturday after Thanksgiving. This year, Small Business Saturday will be held on November 25th.
There are many ways to get involved in Small Business Saturday. Here are a few ideas:
-Shop at a small business on November 25th. This is the most important way to support small businesses!
-Spread the word about Small Business Saturday on social media using the hashtag #ShopSmall.
-Encourage your friends and family to shop at small businesses.
-If you own a small business, register your business for free at https://www.shopsmall.com/. This will put your business on the map and allow customers to search for you by location.
-Share your Small Business Saturday plans with American Express by tweeting @AmericanExpress or posting on their Facebook page using #AmexSMSSupported.
Tips for Making the Most Out of Small Business Saturday
In 2010, American Express founded Small Business Saturday to help businesses with their most pressing need – more customers. The day encourages people to shop at small businesses on the Saturday after Thanksgiving.
This year, Small Business Saturday falls on November 30. Get ready by promoting your event or sale, and by making sure your staff is prepared to welcome customers. Here are a few tips to make the most out of Small Business Saturday:
1. Promote your event or sale.
Make sure your customers know about any special deals or events you’re offering on Small Business Saturday. Use social media, email marketing, and in-store signage to get the word out. You can also register your business on the Small Business Saturday website, which will help you reach even more potential customers.
2. Get your staff involved.
Make sure your staff is aware of Small Business Saturday and knows how to answer customer questions about any special deals or events you’re offering. They should also be prepared to handle an influx of customers, so consider additional training or staffing if necessary.
3. Make your store welcoming.
Small businesses often have a more personal touch than big box stores, so use this to your advantage! Make sure your store is clean and inviting, and that your staff is friendly and helpful. Customers will appreciate the extra effort, and they’re more likely to come back in the future.
How Small Business Saturday Impacts Local Economies
On the Saturday after Thanksgiving, shoppers are encouraged to patronize local brick-and-mortar businesses, many of which are small businesses. The day was created in 2010 by American Express in an attempt to increase holiday shopping at small businesses.
Small Business Saturday has been highly successful, with over 112 million shoppers spending a combined total of $17.8 billion at small businesses on the day in 2016 alone. This spending has a direct impact on local economies, as small businesses tend to use more local vendors and services than larger businesses.
When customers shop at small businesses, they not only support the business owner, but also the employees, who are likely to live in the same community. Additionally, small business owners are more likely to reinvest their profits back into the local economy, furthering the multiplier effect.
The Support Small Business Saturday website provides resources for both shoppers and business owners interested in participating. These resources include printable shopping guides, tips for promoting your business, and suggestions for how customers can get involved.
Why Small Businesses Matter
Local businesses are the backbone of the American economy, and Small Business Saturday is a day to celebrate them! This annual event was started in 2010 by American Express to encourage holiday shoppers to support small businesses.
Small businesses are vital to our communities because they provide jobs, goods, and services that we rely on every day. They also help to create a unique sense of place that you can’t find at big box stores. When you shop at small businesses, you are investing in your community.
So go out and support your local businesses this Small Business Saturday!
The Power of Shopping Small
American Express founded Small Business Saturday in 2010 to help support small businesses across the country.
Since then, it has grown into a national shopping holiday that takes place every year on the Saturday after Thanksgiving. Americans are encouraged to shop at small, local businesses to help boost the economy and keep communities thriving.
Small Business Saturday is a great way to show your support for the hardworking business owners in your area. Get out there and shop small this holiday season!
How You Can Show Your Support for Small Businesses
Show your support for small businesses this Saturday, November 24. Small Business Saturday is a day to celebrate and support the small businesses that help make our communities vibrant and unique.
This year, Small Business Saturday is more important than ever. The COVID-19 pandemic has impacted small businesses across the country, and many are struggling to stay open. If you can, please shop at small businesses this Saturday and throughout the holiday season.
You can also show your support by shopping online or ordering takeout from local restaurants. When you buy from small businesses, you’re not just supporting the business owner — you’re supporting their employees, their families, and the community as a whole.
So this Saturday, November 24, please shop small and support your local community!
Wrap Up – Why Small Business Saturday is Important
Small Business Saturday is an annual shopping holiday that celebrates small businesses and drives customers to shop at local businesses. It was started in 2010 by American Express and has since become one of the busiest shopping days of the year for small businesses.
There are a few reasons why Small Business Saturday is so important. First, it helps level the playing field for small businesses who often get overshadowed by big box stores and online retailers during the holiday shopping season. Second, it encourages people to shop locally, which has a direct and positive impact on the local economy. Finally, Small Business Saturday is a great way to support the hard-working entrepreneurs who are the backbone of our economy.
If you’re looking for ways to support small businesses this holiday season, be sure to participate in Small Business Saturday. And don’t forget to spread the word – the more people we can get involved, the better!